**Brand:** JEANSWEST LIFE
**Core Concept:** JEANSWEST LIFE is a new brand that focuses on creating a gender-neutral, Unisex core concept, breaking the traditional differentiation between men's and women's clothing, and promoting clothing that is not targeted at a specific gender. It combines street fashion with realism, advocating for a limitless modern mindset. By breaking the boundaries of gender differences, it aims to provide a reason and resonance for women and men to coexist peacefully in their wardrobes.
**Official Stores:** JEANSWEST LIFE flagship store, JEANSWESTLIFE official store on JD.com
**Target Consumer Group:** Young generation who are healthy, ambitious, and positive
**Business Focus:** Major cities, emphasizing on passion and positivity about life
**Official Store:** JEANSWEST LIFE self-operated official flagship store
